Every little bit helps — simple ideas and big impact.
We are all connected.
We share one ocean.
Humans, coral, fish, seagrass and turtles are all part of the same system.
We share our responsibility to protect the natural world we depend on.
Driven by passion, grounded by science, we work across the full marine tourism ecosystem, including universities, industry, tourists and government.
We collaborate with universities and work with the marine tourism industry to implement science-based sustainability initiatives and provide policy advice to help the government set policy to promote tourist pro-environmental behaviour.
Aquawake sits at the centre, bridging the gap between universities, government and industry, turning science into real marine conservation outcomes.
What Sets Us Apart
Marine-first
Everything we do is designed specifically for marine environments — not adapted from generic sustainability frameworks.
Conservation is at the core
We are not a tourism business that cares about conservation. We're a conservation organisation that works with tourism.
Evidence-based approach
Everything we do is built around evidence-based research and helping protect our marine environments.
Australia, China and the Pacific
We are the only certification designed for this region and built with the flexibility to grow wherever marine tourism grows.
Behaviour change
We measure what tourists actually do differently, and that’s what we certify.
Built for operators, the government and tourists
We work at different levels and bring benefits to those who care about our marine environments.